The mood draws inspiration from Dover Street Market’s blend of elegance and street style, combining clean lines with graffiti-inspired elements to highlight clothing.
The design blended Dover Street Market’s logo and edgy vibe with bold typography and fashion, creating a digital experience that matches the store’s style.
The iterative process refined designs from mid- to high-fidelity, focusing on interface updates. Usability improvements were based on testing with store associates and customers.
In closing, developing an app for Dover Street Market will enhance their digital presence by merging physical and online experiences.
The concept is being pitched to Dover Street Market.