MOODBOARD

The mood draws inspiration from Dover Street Market’s blend of elegance and street style, combining clean lines with graffiti-inspired elements to highlight clothing. By blending DSM’s locations, products, and collaborations, the design reflects the store’s brand and offers a fresh perspective.



LOCATIONS




PRODUCTS




COLLABORATIONS




DESIGN

The design blended Dover Street Market’s logo and edgy vibe with bold typography and fashion, creating a digital experience that matches the store’s style. Below are examples of fashion pieces and spaces that influenced the interface, along with the component library.



FASHION




SPACES




COMPONENTS




PROTOTYPE

The iterative process refined designs from mid- to high-fidelity, focusing on interface updates. Usability improvements were based on testing with store associates and customers. This approach ensured final design was innovative and responsive to feedback.



MID FIDELITY



HIGH FIDELITY


LAUNCH

In closing, developing an app for Dover Street Market will enhance their digital presence by merging physical and online experiences. This can boost customer engagement, streamline store events, and improve shopping. The concept is being pitched to Dover Street Market.






















































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